Robert Latimer

Robert Bruder Latimer

Rotman School of Management, 105 St. George St., Toronto, ON, M5S 3E6

Office: 547; 416-946-5072; Email: robert.b.latimer@gmail.com

 

EDUCATION

 

2014                Ph.D. (Marketing), New York University

• Supervisor: Priya Raghubir; Committee: Geeta Menon, Yaacov Trope, Tom Meyvis, Greg Murphy

• Thesis: The Effect of Distinctive Peaks on Evaluations of Experiences Represented as Wholes or Parts

 

2008                B.Sc. Hon. (Psychology), University of Alberta

• Supervisor: Norman R. Brown

• Thesis: Use of Categories and Exceptions in Word List Position Judgments

 

EMPLOYMENT

 

2014-Present   Post-Doctoral Fellow, Rotman School of Management

• Conduct independent research

• Administer the paid and credit research participation pools, encompassing 2500 students, 20 researchers, and 50 research assistants

 

2009-2014       PhD Student, Leonard N. Stern School of Business

 

2009                Research Farm Labourer, University of Alberta

• Data collection and plot maintenance using various heavy machinery

 

2008                Day Trader, Catalyst Equities Trading

• Short term, high frequency equities trading

 

2005-2007       Research Farm Labourer, Gateway Research Organization

• Data collection, plot maintenance, and driving

 

TEACHING

 

Interests:         Introduction to Marketing, Consumer Behavior, Marketing Research

 

2017                Instructor: Consumer Behaviour, University of Toronto Mississauga

 

2013-2014       Teaching Assistant: Marketing Research, Customer Insights, & Introduction to Marketing, New York University

 

2012                Instructor: Introduction to Marketing, New York University

 

 

RESEARCH

 

Interests:         Hedonic Consumption, Distinctiveness & Memory, Categorization

 

Book Chapters

 

1. Raghubir, Priya and Robert Latimer (2013), “Risk Assessment: The Consumer as an Intuitive Statistician,” in Pharmaceutical Marketing: Springer’s ISQM series, eds., Min Ding, Jehoshua Eliasberg, and Stefan Stremersch

 

Articles Under Review

 

1. Latimer, Robert, “Heterogeneity Moderates the Peak Effect in Experiences”, submitted to Journal of Consumer Research

2. Latimer, Robert, “Distinctive Peaks: Judging Exceptional Moments of Experiences in Wholes or Parts”, submitted to Journal of Consumer Research.

 

Working Papers

 

1. Latimer, Robert, “The Peculiarly Persistent Pleasantness of Bizarre Experiences”

2. Latimer, Robert, “Narrative Spoilers Reduce Anticipatory Enjoyment and Word of Mouth”

3. Latimer, Robert and Norman R. Brown, “Use of Categories and Exceptions in Word List Position Judgments”

 

 

PRESENTATIONS

 

Conference Presentations

 

 

Latimer, Robert, “The Peculiarly Persistent Pleasantness of Bizarre Experiences”

• Association for Consumer Research, New Orleans, LA, Oct 2015

• Society for Consumer Psychology, St. Pete Beach, FL, Feb 2016

 

Latimer, Robert, “Experience Heterogeneity Moderates the Peak Effect in Retrospective Evaluations”

• Association for Consumer Research, New Orleans, LA, Oct 2015

• Society for Consumer Psychology, St. Pete Beach, FL, Feb 2016

 

Latimer, Robert and Priya Raghubir, “Motivated Recall and the “Rosy View” in Retrospective Evaluations”

• Association for Consumer Research, Chicago, IL, Oct 2013

 

Latimer, Robert and Priya Raghubir, “The Best and the Bizarre: Prototype and Exemplar-based Retrospective Evaluations of Experiences”

• Association for Consumer Research, Vancouver, Canada, October 2012

• Society for Consumer Psychology, San Antonio, TX, March 2013

• Association for Consumer Research, Baltimore, MD, October 2014

 

 

PROFESSIONAL SERVICE

 

Academic Service

 

• Reviewer: Association for Consumer Research Conference, 2012-2017

• Reviewer: Society for Consumer Psychology Conference, 2012-2017

• Graduate Commission: New York University School of Business, 2011-2013

• Experiment Coordinator: New York University School of Business, 2009-2013

• Lab Coordinator: New York University School of Business, 2011-2012

• Panel Speaker: New York University School of Business, PhD Open House, 2009-2012